Speaking of lusting at the NYIGF, I was at the piers and ran into the delightful and approachable owners of sOUP, a textile company that specializes in fully merchandized sets—and not the matchy-matchy kind you get in a plastic package at Target. Think expertly pulled-together sets of luxury bedding, bath, rugs, window treatments, and more that take the guesswork out of creating stylish rooms. Everything they make is ethically sourced, organic, sustainable; their company is a model for how beautiful things can be responsibly made. Have I convinced you yet? I'm running out of compliments! Check out some of their things below.